Brand
Anand & Pawa is a business-law firm focused on corporate advisory, transactions, and dispute resolution. Our goal was to give the firm a modern identity that feels expert, trustworthy, and easy to approach online.
Corporate law firm, business lawyers, contracts & compliance, dispute resolution, M&A lawyers, legal advisory in India.
Challenge
Anand & Pawa needed one clean brand across every touchpoint, logo, website, stationery, brochures, pitch decks, and templates. The identity had to look premium yet simple, communicate services clearly, and help the firm rank for high-intent legal keywords while loading fast on all devices.
Solution
Logo & Visual System: a confident wordmark with a precise monogram, balanced grids, calm neutrals with a signature accent, and highly readable typography.
Website (UI/UX + SEO): fast pages, clear navigation, service and industry pages with structured headings, schema markup, compressed images, and internal linking to improve time-on-site and conversions.
Content & Messaging: plain-English copy focused on outcomes, contracts, compliance, due diligence, litigation strategy, and deal support, with clear CTAs for consultations.
Collateral Suite: stationery, proposal decks, case-study one-pagers, thought-leadership layouts, social media templates, and document covers, consistent, print-ready, and easy for the team to use.
Result
The new identity makes Anand & Pawa look sharp, credible, and client-ready across web and print. The website is faster, easier to navigate, and targets high-value keywords, driving more qualified enquiries. Partners now use unified decks and documents that speed up proposals and improve client confidence. One brand, many touchpoints, professional, modern, and built to win trust.
