The Three Jobs of Packaging
- Win attention on shelf
- Explain value in 3 seconds
- Deliver joy (and clarity) in unboxing
Hierarchy that Sells
Name → variant → key benefit → size/qty → claims. Design with the 1‑metre test. Keep claims readable and regulated.
Materials & Sustainability
Prefer mono‑materials, recyclable inks, and glue‑light structures. Print “how to dispose” icons clearly.
Finishes & Texture
Use emboss, deboss, foil, and soft‑touch selectively to signal quality. Avoid over‑finishing that hinders recyclability.
E‑Com Unboxing Theatre
Design repeatable beats: reveal, protection peel, thank‑you card, QR to quick‑start.
Pre‑Press Checklist (Printable)
- Bleeds, dielines, colour profiles
- Spot colours & varnish layers
- Barcode placement and quiet zone
- Legals, batch/date areas
- Structural integrity test
FAQ
Q1. Small run economics? Gang print where possible; choose finishes that scale.
Q2. How to avoid damage? Test with drop/pressure trials; film the process.