What’s Working Now
Audiences want three things: a reason to return (series), a role to play (co‑creation), and something useful (utility memes, templates, checklists).
1) Snackable Series
Theme + consistent hook + fixed runtime (e.g., 20 seconds). Examples: One‑Good‑Idea Fridays, 60‑Second Brand Roasts, Palette of the Week.
2) Live Co‑Creation
Co‑edit a logo, grade a photo together, or poll storyboards in real time. Save the live and cut highlights for Reels/Shorts.
3) Utility Memes
Humour that teaches (frameworks, checklists, prompts). Package in carousels with strong first slide value.
4) Silent‑First Storytelling
Design for sound‑off: bold supers, rhythm editing, gesture language, concise captions.
5) Lo‑Fi Prestige
Handheld, natural light, unpolished sincerity—paired with premium colour and typography overlays.
30‑Day Content Lab (Repeatable)
- Weeks 1–2: Launch two series; post 3x each
- Week 3: Run one live co‑creation
- Week 4: Ship 4 utility memes + 1 recap thread
Metrics that Matter
Saves, profile taps, replies, and watch‑through. Diagnose drop‑off frames and reshoot those beats.
FAQ
Two is healthy; five is chaos.
Your phone + a window. Invest in editing discipline over equipment.