Memory Is a System, Not a Logo
Memorability compounds when visual, verbal, sonic, and behavioural cues repeat consistently across touchpoints.
1) Distinctive Assets
Catalogue what’s already working: colour, shape, mascot/device, sonic sting, sign‑off phrase. Protect and amplify.
2) Fluent Device
A repeated character, gesture, or pattern that frames messages (e.g., a bracketed phrase, a signature angle, a sticker).
3) Story Rituals
Create recurring content rituals (e.g., Founders’ Friday Note). Rituals train audiences to expect and remember.
4) Sonic Identity
Micro‑sounds for app events and motion stings for video bumpers. Keep them short and tuned.
5) Consistency vs Novelty
80% consistency, 20% seasonal novelty. Novelty lives inside the frame your assets create.
FAQ
Q1. Isn’t this limiting? It’s liberating; you spend less on recognition and more on ideas.
Q2. What to track? Asset recall, brand attribution, distinctive asset recognition.