Choose Your Mechanic
- Value‑add (bundles, gifts)
- Access (early previews, limited runs)
- Progress (tiers, challenges)
- Community (refer‑a‑friend, co‑creation)
Design the Experience
Clear calendar, landing + FAQ, channel‑specific cuts, and a no‑gotcha policy. Plan fulfilment before announcement.
Scarcity without Stress
Limited editions, numbered items, or timed windows—communicated calmly, not frantically.
Post‑Mortem Discipline
Did it grow customer quality (LTV, repeat rate) or just spike one‑time sales? Keep what compounds.
FAQ
Q1. Should we discount? Prefer value‑add or access to protect brand equity.
Q2. How long? 5–10 days is ideal for momentum without fatigue.