Brand
Emerging Technology Professionals Association (ETPA) is a global community for AI, blockchain, cybersecurity, quantum, and other deeptech fields. We built a modern, trusted identity that makes complex topics easy to understand and act on—certifications, training, and industry connections.
Deeptech certification, AI certification, blockchain training, cybersecurity courses, quantum computing programs, tech ethics, professional association.
Challenge
ETPA needed one unified brand across everything—logo, website, course pages, certifications, events, partner decks, and member materials. The identity had to feel credible to universities and enterprises, friendly to learners, and be optimised for search with fast load times, clear structure, and high-intent keywords.
Solution
Wawdler developed a complete, scalable brand system around the existing logo.
Logo & Visual System: future-ready mark with a “network/lattice” motif; accessible color palette; clear typography that works for long-form learning content.
Website (UI/UX + SEO): fast pages, clean navigation, structured headings, schema markup, internal linking, and keyword-mapped landing pages for Certifications, Courses, Events, Membership, and Partners.
Content & Messaging: plain-English copy focused on outcomes—skills, credentials, and career growth. Reusable modules for course outlines, faculty bios, cohorts, FAQs, and accreditation notes.
Collateral Suite: event pages, application forms, speaker cards, media kits, and social templates for webinars, fellowships, and hackathons.
Result
ETPA now looks unified, professional, and easy to trust, online and offline. Visitors find programs in fewer clicks, course pages target high-value keywords, and clear calls-to-action drive sign-ups and partner enquiries. Certificates, decks, and event materials share one visual language, improving credibility with universities and industry.
Outcome: stronger visibility on search for “deeptech certification,” “AI certification,” and “quantum training,” higher engagement on course pages, and smoother onboarding for members and partners.
