Ramp Up Sales with a Creative Promotion
Choose Your Mechanic Design the Experience Clear calendar, landing + FAQ, channel‑specific cuts, and a no‑gotcha policy. Plan fulfilment before announcement. Scarcity without Stress Limited editions, numbered items, or timed windows—communicated calmly, not frantically. Post‑Mortem Discipline Did it grow customer quality (LTV, repeat rate) or just spike one‑time sales? Keep what compounds. FAQ Q1. Should we discount? Prefer value‑add or access to protect brand equity.Q2. How long? 5–10 days is ideal for momentum without fatigue.
How to Master Great Product Packaging
The Three Jobs of Packaging Hierarchy that Sells Name → variant → key benefit → size/qty → claims. Design with the 1‑metre test. Keep claims readable and regulated. Materials & Sustainability Prefer mono‑materials, recyclable inks, and glue‑light structures. Print “how to dispose” icons clearly. Finishes & Texture Use emboss, deboss, foil, and soft‑touch selectively to signal quality. Avoid over‑finishing that hinders recyclability. E‑Com Unboxing Theatre Design repeatable beats: reveal, protection peel, thank‑you card, QR to quick‑start. Pre‑Press Checklist (Printable) FAQ Q1. Small run economics? Gang print where possible; choose finishes that scale.Q2. How to avoid damage? Test with drop/pressure trials; film the process.